A friend of mine, who also happened to be President of the University of Michigan General Management Club at the time, needed a new logo for print and web materials. I love flexing my visual design skills, so I took the project on!

I started out with some sketches and questions about what they wanted their club's brand to represent and in what context the branding materials would be used. Then I translated those to black and white logos:

After getting feedback from the club, I added color options for their top choices.

FEEDBACK

You've covered EVERYTHING, thank you Nina.  I'm thrilled with the results and I've gotten a lot of great feedback from the rest of the board too.

Andrew Hauser
Former President of U-M General Management Club

They actually liked all of the options so much, they couldn't decide! So I sent them final files for their top two choices. Here's my favorite of the two they picked: